User Research | UX Design | UI Design | Usability Testing
Tails.com are a young tailor-made pet food company based in Richmond, London. In the short 4 years that they have been in business they have created a 100+ employee strong business based around their unique algorithm. This produces a bespoke kibble blend for your dog that is approved by vets. They are now closing in on 100000+ active customers and are growing rapidly.
I was recruited for a 3 month contract at Tails.com (extended to 4.5 months) to provide some much needed UX input on their already fully functional site. The amazing tech behind the scenes had to be implemented quickly and not enough thought had been given to the front end, the UI and the overall customer experience.
I joined the ‘Growth Squad’ who were responsible for growing the customer base by improving the experience of signing up to the service and retaining customers by making the logged in areas (account, food and portion management, delivery management) of the site more user-friendly. This included:
Currently, a lot of my work for Tails is still under development. In accordance with my non-disclosure agreement, I cannot show the work at this time. Full case studies of some of the following will be available in the future:
In the meantime, I can show you some of my amazing co-workers that I had the privilege of working with and walking. All very good boys and girls.